The student must evaluate the effectiveness of the product based on feedback from the client/adviser. This must include direct references to the success criteria identified in criterion A.
The student must recommend proposals for the future improvement of the product.

In the assessment criteria, it is stated for the highest mark :

The product is fully evaluated against the success criteria identified in criterion A including feedback from the client/adviser. Recommendations for further improvement of the product are realistic. 

Students should make evaluation with reference of success criteria. Evaluation means, student need to see from the both benefit and drawback from each item of criteria for success. The recommendations of the future improvement need to be explained and must be realistic/doable.

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